We have designed this dashboard for an e-commerce based company through which they can track their sales, websites visits, leads converted based on several KPIs. We have used Highcharts.js for the data visualization effects. This system is also able to generate reports for each product based on a multiple time duration which helps the company to track the performance or the sales of that product. Some other reports include total revenue per cycle, revenue to service partners, revenue to the company, revenue to the interstate. We have used AJAX to enable drill down effects for various reports.